Women in Advertising...

After reading Jean Kilbourne's essay "Two Ways a Woman Can Get Hurt," I am unable to look at an advertisement the same way.  The essay in particular interested me because I am going into that field of advertising.  It is neat to look at someone's perspective into this world of marketing and give their take on the negatives.  I never really thought about it before; women really are perceived as a thing in advertising.  This is unfortunate because for this reason it gives advertising such a bad reputation.  

Our discussion in class today made me realize that for women these ads are negative but for a man to view them they do not find them to be bad.  They do not look at them the same way.  I find this to be very interesting.  Is it because us women can associate with each other and know what each other is going through?  Is it our maternal nature that bonds us?  Or is it something else?  Sure, in some cases Kilbourne might be going to the extreme for example the girl with the cherry dress advertisement; but I do think she has a point.  Women are viewed negatively due to the media, what are we going to do to change that?